What Do Your Patrons Know About Your Library and its Services?
With libraries now serving so many new and different functions, it is important to tell your library's story clearly and effectively. Use this Guide to Marketing Resources to find articles and webinars that will help you understand the principles behind marketing and branding, how to apply methods from the retail world, and how to use web tools to extend and strengthen your connection to your patrons. And check out the dozen marketing-related classes offered in the Course Catalog.
Go to Marketing resources »
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